This week, I chat with my good friend Evan Kluge, founder of Serenity, Miami's innovative botanical wellness bar that's changing how people socialize without alcohol.

In this episode, Evan shares his incredible journey from a devastating car accident that severed his spine to discovering the healing power of plant-based alternatives like Mitragyna speciosa (commonly known as Kratom) and Kava. We dive deep into how this personal health crisis led him to create meticulously formulated botanical products that provide focus, clarity, and relaxation without the negative effects of alcohol or pharmaceuticals.Evan opens up about the struggles of entrepreneurship, the challenges of building a premium wellness brand, and his vision to create the "Starbucks of botanicals." We discuss everything from sourcing ingredients directly from farms in Indonesia to creating a high-end social space where people can connect authentically without the downsides of traditional nightlife.Whether you're curious about botanical alternatives, entrepreneurship, or creating meaningful social spaces, Evan's story will inspire you to think differently about wellness, community, and what it takes to build something truly revolutionary.

This podcast is sponsored by Deep Social Brands, a boutique content agency I co-founded with world-class content strategist Jamey Lee. Over the past 4 years we’ve helped well over 100 clients gain nearly half a billion views, acquire millions of followers and generate millions of dollars in sales, collectively. Our team handles everything from

Crafting a world-class social media strategy, content scripting & ideation
Professional production including filming & editing numerous styles of content as well as;
Posting & managing the content distribution + community engagement on the following social media platforms :TikTok, Instagram, Facebook, YouTube & LinkedIn.

Curious to learn more? Here is an explainer deck for our services. This deck has some of our client results, but there are more on our website. Further, here are some video testimonials as well. Feel free to get in touch with me at deepak@deepsocialbrands.com if you think you might be a good fit!

This podcast is also sponsored by Put Out Content, where you can get custom social media strategy, content scripting and 1-1 coaching with world class content-strategist, Jamey Lee. Check out www.putoutcontent.com to learn more!

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Enjoy this episode and just remember, It's Not That Deep

Grant Shapps - Secretary of State for Energy Security and Net Zero