The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Building a B2B Marketing Strategy That Will Actually Work

4 snips
Jan 17, 2022
Marketers often grapple with creating effective strategies, especially at the start of the year. The key is to align marketing goals with overall business objectives to facilitate smoother sales processes. A strong emphasis is placed on the importance of immediate lead conversion, and how technology can streamline this. The discussion also highlights the need for collaboration among teams to drive success in B2B marketing.
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