How do you turn a lifelong passion for music, radio, and video games into a successful career in voice acting? Join me as I chat with Jim Fronk, a seasoned radio veteran who transitioned into voice acting, entertaining people with his dynamic performances and engaging characters. But that's not all, Jim’s talents extend beyond the microphone. He's also a whizz in website development, skills he's utilized to build successful websites for fellow voice actors. He delves deep into the magic of website creation, including the critical elements of a voiceover website and how you can create a one-page website in record time. Get ready to be inspired, entertained, and better yet, educated by Jim's wealth of knowledge and experience in the voice acting industry. Don't miss out! About Jim
Jim has always been creative and secretively a tech geek. While working at radio stations, he gravitated towards graphic arts and webmaster duties. Through the years he created websites, not only for some of his ventures but for other radio friends and their DJ/entertainment side hustles. When Jim entered the VO world, he was amazed at how much it cost to have a basic cookie-cutter website built for a voice actor. So Jim created his 3-Hour Learn-By-Doing Website Creation Class. For a fraction of the cost, he teaches you how to create, update, and expand your own VO website as your business expands. Check out www.WebsitesForVO.com for more details.00:01 - Intro (Other) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.
00:20 - Anne Ganguzza (Host) Hey everyone, welcome to the V-O Boss podcast. I'm your host, Anne Ganguzza, and today I am very excited to be here with a very special guest, our 20-plus year radio vet turned voice actor, Jim Fronk. Oh, thanks for having me. Oh, jim, jim, jim, let me just tell the listeners a little bit about you, oh by all means.
00:40 I'm glad that you were so excited. Thank you for being here, jim. Let me tell our listeners a little bit about you. You've been behind the microphone in your happy place since you were 10, the tender age of 10. And since then, jim has been acting and singing his way into our hearts, doing improv, stand-up comedy, live, announcing, djing on air, and now he's in his very own 5x8 padded closet capturing our hearts. So, jim, thank you, thank you, thank you for being here with us today.
01:10 - Jim Fronk (Guest) Well, thank you, I'm glad that I'm padded, because the funny thing is I got out of radio because it got so impersonal. I started voice tracking and I was on nine different stations, six different states, at the same time, and I was just in a 10x10 room recording and I'm sick of that, so I ended up in a 5x8 room.
01:28 - Anne Ganguzza (Host) Now a 5x8. Yeah, somehow that's smaller, so okay, but it's padded, so that's better.
01:33 - Jim Fronk (Guest) And this is my happy place. I love being here, I love playing behind the microphone. So I started at 10 years old singing. My dad always said that I would either be a politician or a radio disc jockey. Because of my gift of gab and the way that I like to spin the truth now and then, what would you sing?
01:50 - Anne Ganguzza (Host) That's my question. What genre would you sing? Jazz, you sing in classic rock.
01:54 - Jim Fronk (Guest) Classic rock for the most part.
01:56 - Anne Ganguzza (Host) Classic rock yeah.
01:58 - Jim Fronk (Guest) Actually back in 2000,. I was Ed McMahon's nextbigstarcom winner of the rock category. What did you sing? I sang Better Roses by Bon Jovi.
02:07 - Anne Ganguzza (Host) Oh, my God. Of course, at least she sang Bon Jovi. I was just going to say I'm thinking, bob Seeger, I don't know why. I've done some Bob. Yeah, I've done some Bob Seeger, I like the doors, yeah.
02:16 - Jim Fronk (Guest) I like the doors, my go-to when the bands are playing and they're like hey, come on up and sing. My go-to is Roadhouse Blues.
02:22 - Anne Ganguzza (Host) Oh God, if we are lucky bosses, we might get to hear, I don't know, a bar or two.
02:27 - Jim Fronk (Guest) Maybe if you go to Uncle Roy's this year or maybe actually if you went to Uncle. Roy's next year. I'll talk to them.
02:33 - Anne Ganguzza (Host) Next year. Oh yeah, hey, I personally have never heard you sing and I would absolutely love to hear you sing.
02:39 - Jim Fronk (Guest) You might be able to YouTube something Just saying there might be some poison out there.
02:44 - Anne Ganguzza (Host) Before we talk a little bit more about your journey into voiceover, because you've had such a long history behind the mic, I need to ask you about the 7.36 pounds of shelled blue peanut M&Ms that you requested from me in my little inquiry into hey, you want to be a podcast guest? What do you require? And so you asked me for shelled blue peanut M&Ms, and I could only find the brown ones.
03:08 - Jim Fronk (Guest) And yet they're still not here.
03:10 - Anne Ganguzza (Host) Somehow, oh, but they're virtually here.
03:11 - Jim Fronk (Guest) Oh, virtually Okay, great, I don't know. I was just trying to think of something weird to put on there that I need, because I really don't need anything.
03:20 - Anne Ganguzza (Host) I'm actually kind of hungry for some M&Ms. But, Jim, it's already been a wonderful five minutes chatting with you. I can't wait to dive deeper into your journey. So share with our listeners how your journey kind of got to be 20 plus years behind the mic doing radio. How did you get there? As a small child you were singing, right. Were you singing classic rock at the age of 10?
03:43 - Jim Fronk (Guest) Well, I was singing what was considered just normal pop music, I guess, yeah, and then classic rock was just music, but I did that. But when I got into school I really got into mixing things and I was making mixtapes before mixtapes were a thing.
03:59 - Anne Ganguzza (Host) I made mixtapes. I remember them.
04:01 - Jim Fronk (Guest) I was scratching records so things would skip at a certain point and you put a quarter on top, make a knot skip. No-transcript, Mr Jaws, Dr Demento.
04:11 - Anne Ganguzza (Host) Oh God, yes, I might be dating myself here, but I listen to Dr Demento every Sunday evening. Love Dr.
04:16 - Jim Fronk (Guest) Demento oh my God my favorite show. But they always had Mr Jaws. It was kind of like Mr Jaws, so why are you here? Right now, and then it'd be a song, so I used to try to do those myself.
04:27 - Anne Ganguzza (Host) And Delilah. I listened to Delilah too. Delilah yes, yeah, delilah's on the air forever. But then I got into radio.
04:33 - Jim Fronk (Guest) When I was in high school, I was at a party.
04:35 - Anne Ganguzza (Host) Okay.
04:36 - Jim Fronk (Guest) I was a senior, it was a junior's party. He was trying to be class president and I was just there being me. I mean, I am your extrovert, you know I talk to everybody, I say hi to everybody. It gets me in trouble sometimes, but whatever. But I was just being me and this guy walked up and said hey, listen, I'm the lawyer of this small little cable radio station downtown Woburn, which is my hometown. He goes do you want to try out? Okay, so I went home the next day. I got my Peter Brady tape recorder. We have to hold down the record and you know what I'm talking about.
05:04 - Anne Ganguzza (Host) I know exactly. I used one of those in college when I was recording textbooks on tape. Oh, there you go. I know the realistic. Or it was a Panasonic, I can't remember.
05:13 - Jim Fronk (Guest) I think it was realistic because I did have a radio shack within walking distance and my transistor was in there. Everybody did.
05:19 - Anne Ganguzza (Host) Wait, I'm sorry, but we're just going all over the place. So my brothers are very much into Heath Kits, heath Kits, heath Kits. Yeah, building electronics Like we did that from Radio Show. Oh my God, they would just build their own little like transistor radios and stuff.
05:29 - Jim Fronk (Guest) I never got into that but I mean, as I got into radio I did get my engineering junior engineering badge from the engineering people, but whatever. So I went home the next day I had my Peter Brady tape recorder and I had my Precorp eight track player, my stereo system at home, and yes, I'm name dropping here. With Precorp I put in Led Zeppelin and you know I talked out of a Led Zeppelin song and I had to wait because you couldn't rewind eight tracks so you only had one take. Well, you had to wait for the next song. It took me all afternoon to get like three intros and three outros and I ended up getting the gig, which was kind of cool. They made me change my name. They didn't want anybody to know that a high school kid was working at school, but yet they gave me like one of those shiny, flashy 80s type of radio jackets with my name on it and the call letters and I did J at all the high school functions and things. So everybody knew.
06:21 - Anne Ganguzza (Host) Can I ask what name they gave you? I was Jumping.
06:23 - Jim Fronk (Guest) Jim Jacobs.
06:25 - Anne Ganguzza (Host) All right, Jumping Jim. This just came to me. Jumping Jim.
06:27 - Jim Fronk (Guest) Jacobs, 935-3378, wlhg. Wow, larry Habar Enterprises. I love it. Larry lives two towns away from me right now. We had lunch about a month ago. The owner of the station.
06:39 - Anne Ganguzza (Host) Now explain to me. So you just were fascinated. Did you listen to the radio all the time? I loved radio. And then you were just mimicking all the DJs because the DJs got all the chicks. Apparently that's what it was back in the 80s anyways.
06:51 - Jim Fronk (Guest) Yeah, have you heard of Dale Dorman? He's a Boston guy from KISS, but Dale Dorman and one other guy I forget his name, but they invented top 40 radio. They were at a bar one night and they watched people put quarters in to hear the same 15, 20 songs all night long Sure.
07:05 - Anne Ganguzza (Host) That makes sense, so they made that format.
07:07 - Jim Fronk (Guest) And Dale Dorman was also on the local TV station as hey, kiddies, that after school type of thing, and I just loved the guy and I just wanted to be him, I wanted to do what he did and I just set focus on it and I ended up doing it. I met Dale Dorman. The program director of the small station I worked for was the assistant PD of KISS 108 Boston and that's where Dale Dorman was, and she brought us in for a program meeting and God, my mind was just blown at that point and I said this is what I need to do. Got out of high school, I went to college for it, went to school for it, interned, did many, many years, and it was like here.
07:43 I am learning from these people that I think are phenomenal but, they're teaching because they can't make ends meet. So I got out of radio for about 10 years 15 years, and I did stand up comedy and I always talked about getting on the air again, because if I'm doing morning radio, I can't hear them not laughing when. I tell jokes, I just play a soundtrack. So I turned 35 and I said, you know, what Everybody laughs then yeah, exactly.
08:08 I turned 35 and said I have to do this, so I just put everything else aside and I did it.
08:14 - Anne Ganguzza (Host) Now let me ask you, because you said most of the people couldn't afford working in radio, so they were teachers. Is that always been the case in radio? Is it always been? Maybe not the best paying gig, but the people in radio love radio. I mean, it's just.
08:27 - Jim Fronk (Guest) It's like being in an abusive relationship. It really is.
08:31 - Anne Ganguzza (Host) It slaps you around and I'll tell you. It's like podcasting I'm gonna say because for me, I'm gonna tell you that podcasting is my radio show. In a way it really is.
08:41 - Jim Fronk (Guest) The only difference is I was waking up at 2.30 quarter of 3 every morning to get my butt whipped every day.
08:46 - Intro (Other) But yeah, it's definitely a passion.
08:48 - Jim Fronk (Guest) You hear that word passion with VO. It's the same thing with radio. It was just something that I needed to do. I needed to have that live interaction and as far as the money goes, it's kind of like VO.
08:58 - Intro (Other) It depends what market that you're being planned in.
09:01 - Jim Fronk (Guest) I was doing mornings in Nashua, new Hampshire, which is about 30 miles away from Boston, as the crow flies, about a 40 minute trip. My salary compared to somebody doing the exact same thing on the exact same type of station, they probably were about five or six times more than I was making Just the average guy. Now if you became a star then you're up in the quarter of a million dollars in Boston market but not in Nashua. But I loved it and you got the perks I mean I'd go to concerts, I'd be backstage, at concerts.
09:30 My favorite thing was going on stage and throwing t-shirts out at people and saying, hey, I'm frog from Frank 106 or from 104.9 the Hawk, and people scream and they know me and I just love that. I really love that.
09:43 Just being a part of the community. I was very fortunate that the morning show I did for 106, 3 Frank FM I was part of the community. I would announce football games. My daughter did cheerleading but I would announce the popcorn of football games and I would go and people would know who I was. But I was very active in the community and I'd love that. I love being known.
10:01 - Anne Ganguzza (Host) You were like a local celebrity.
10:03 - Jim Fronk (Guest) Yeah, but I was able to take that celebrityism and put it to good work as opposed to evil Like I did back in the 90s. Oh sorry.
10:12 - Anne Ganguzza (Host) And that's another podcast.
10:14 - Jim Fronk (Guest) Yeah, I don't think the ever straining owners are up yet for that one, so we really can't talk about it.
10:18 - Anne Ganguzza (Host) Well, now 20 years in radio, 20 years 20 plus, yeah Now did you say you were doing synonyms, that you were doing radio, and then you went into comedy, or how did that work?
10:28 - Jim Fronk (Guest) I was doing comedy. First I was a wedding DJ, function DJ, when karaoke was all the buzz. I got my own karaoke company. I had like 35 shows.
10:38 - Anne Ganguzza (Host) Look at you being a boss entrepreneur at a young age. I mean bosses, and why you to listen to this? All of the people that come on the show, I mean they're entrepreneurs in so many ways, and that was so creative. I mean, jim, first of all, just being in high school right, and going after your dreams and having the bravery to go try out for the radio station and get the gig right At such a young age. And then you've got to be brave. Did you stand up comedy? That's for sure.
11:03 - Jim Fronk (Guest) You know stand up comedy. Five minutes can seem like 20 minutes. Yes, 20 minutes can seem like five minutes. It all depends on the energy of the crowd. But I tell you that first time I got up on stage, the very first time I was hosting a pretty big deal. It was at Berkeley, 5,000 seats. I was hosting it Not really hosting telling jokes, just kind of introducing people.
11:24 - Anne Ganguzza (Host) But I had a couple of jokes. I'm seeing kind of, yeah, I had a couple of jokes.
11:26 - Jim Fronk (Guest) That first joke I told, and when they laughed, that wave that hit me, that became my drug.
11:33 - Intro (Other) That became what I craved.
11:35 - Jim Fronk (Guest) That became what I had to accomplish on a Monday night up in Vermont for a slice of pizza, or a Tuesday doing an open mic night at the KFC in Volrica Mass. I mean, it's just, you did what you had to do, but it was again a passion for it.
11:49 - Anne Ganguzza (Host) Now okay. So, passion aside, I'm sure there were some jokes that probably didn't make it, and so did you experience like imposter syndrome. I mean I can only imagine Like I think stand up comedy's got to be one of the hardest skills. I mean it's like improv too. I feel like we all need it and it just really builds our character, because there's just so many things we have to be quick on our feet about. I'm sure that all of this is leading up to a really fabulous career in voiceover, because all of those skills have led up to who you are as an actor today.
12:21 - Jim Fronk (Guest) And as far as jokes bombing, I'm looking for a reaction. You can oh or boo or yeah. Hey, I got a reaction, and if something just didn't work, I really didn't care you laughed at it.
12:31 - Anne Ganguzza (Host) Oh well, that didn't work.
12:32 - Jim Fronk (Guest) Pretty much, yeah, I mean sometimes I'd make a joke about it and take a paper out of my pocket and say our fake paper and say okay, scratch that one off the list.
12:40 Yeah, that didn't work, whatever, yeah, okay, that doesn't work in Poughkeepsie, all right, fine. But yes, everything I've done coming up to this has helped me in VO. You know, the radio, yeah, has contributed the live stuff, the comedy, the improv and all that. I got out of radio back in 2018 because it was just impersonal to me. I wasn't doing mornings, I wasn't doing a talk show. I craved that interaction. I didn't like just talking up 15 seconds of a song coming out, absolutely. I mean, I'm great at trivia, music trivia. You know, you give me 10 seconds of any song from 1960 to 1992 and I can probably tell you what it is, but it just wasn't fulfilling. It wasn't satisfying. I did get into flying drones for a bit believe it or not, a friend of mine, that's random, it really is, but it was a passion, I flew a drone.
13:28 - Anne Ganguzza (Host) Radio VO drones.
13:29 - Jim Fronk (Guest) Yeah, well, I flew the drones and I loved it. I got a passion for it. I was making some great money doing cell tower inspections and infrared. At one point I had more money invested in drones than I did in Harley-Davidson's.
13:42 Or in your microphone maybe, or in my microphones. I'm even close. I'm completely. You know how many U87s Like. I sold one of my drones in two cameras and I bought my daughter a brand new Jeep. They were up there but it just wasn't what I wanted to do. I wanted to be behind the microphone. Okay, and a buddy of mine, AJ Duquette Actually I think you were on the show, a buddy of mine, aj Duquette, a radio guy. He's doing VO, and he told me about J Michael Collins and I was driving home year ago, april. I was driving home from New York City on Clubhouse and I think you were on it, j Michael, and I want to say Liz Atherton.
14:18 - Anne Ganguzza (Host) Oh, we've done yeah, we've done a bunch of yeah. And I asked the question.
14:21 - Jim Fronk (Guest) I just got my demos back and I was like, well, how do I know if I have a good demo? Yeah, and J Michael we talked afterwards and he went over it and gave me the good, the bad and the ugly and that just got me on the path of okay. So I'm going to talk to these people. I'm not going to be afraid to approach anybody. I'm very approachable and I'm going to approach as many people in this business that are where I want to be and it's been great. And that's my advice to everybody Don't be afraid to approach anybody, because if somebody's not approachable to you or if somebody doesn't want you to approach them, you don't want them in your circle. Why would you want them in your circle? You know, I like going to Dallas and seeing Ann Ganguza from down the hall and going Ann, and she's like jam. I mean, that's what it's all about Making connections, having some fun.
15:09 - Anne Ganguzza (Host) It's all about the relationships, really Absolutely about the relationships. So let's kind of continue on with the voice acting. So you got into voice acting around. You're saying around 2018?.
15:21 - Jim Fronk (Guest) Oh, no, no, no, I got into drones in 2018. Oh okay, excuse me, I actually celebrated two years in VO from when I started in September this past September. So it's been about two years, a month or two, but I got into it. I got some training. I did about five or six months with the training with a great coach, tim Powers, you've met.
15:38 - Anne Ganguzza (Host) Tim, actually I know Tim absolutely.
15:40 - Jim Fronk (Guest) Tim has become a great mentor and even a better friend. But from there I got my demos and, like I said, how do I know they're good? And I just started doing the marketing thing. I've since redone my demos. I'm a different animal now, different everything. I kind of went feet first and I thank my wife so much for that. We talk about not making money in radio.
16:01 - Anne Ganguzza (Host) We all know the struggles that actors have, and we are actors Not making money in voiceover.
16:06 - Jim Fronk (Guest) Yeah, I mean just acting alone.
16:08 God bless my wife. She's very successful in the pharmaceutical business. So when the time came, we sat down and talked and she said, when we first met, I was making $5,000 a year less than you and you were in radio. And I'm like I know, but we have flipped the switch. She's gone so far. So she said do what you want to do. Invest what you need to invest. Get the right equipment. You know what you need. You've been in the business. You can build radio stations. Get what you need. So I did. And here I am two years later and I'm getting clients, I'm booking gigs, I'm doing animation, video games, e-learning. It's been great.
16:42 - Anne Ganguzza (Host) What would you say your favorite genre to work in is Because I'm always a big proponent of people bring their experience to behind the mic and I feel like maybe your stand-up comedy, your DJing, your networking I feel like that all works for you in specific genres Well, animation, I love.
17:01 - Jim Fronk (Guest) I love playing in animation. Right now I've got the allergies going on so my voice is kind of right now, but I love being able to just pop into a character and be like my mind is now melted, I'm with 3.0 and I will reveal the world. I mean, just have some fun. Word, of course I will. I am the evil. I am Ludo the evil one. I just love having fun with that. Video games I love the acting.
17:23 - Anne Ganguzza (Host) I love the cinematography and the acting.
17:26 - Jim Fronk (Guest) I trained with Dave.
17:27 - Anne Ganguzza (Host) Fornoy yes he's amazing.
17:29 - Jim Fronk (Guest) Yes, and once again people say how'd you train with Dave Fornoy? Yeah, I asked, I asked, I went to his website and I booked some sessions. And there we are. Dave's a great friend now, I mean he's become such a great mentor.
17:43 So I love video games. You know what I really love doing and I hate to say it because I have spent, I'm gonna say, $10,000 in training, maybe over the past couple of years, maybe even more. I hate to look at the numbers, but to beat the DJ out of me Every time that I step back into that DJ voice, my coach would say and now up here's the dealbies, just to snap me back. But I love doing tier three automotive.
18:03 - Anne Ganguzza (Host) Well, yeah, tier three, automotive, yeah, and tier of DJ, it's radio DJ delivery.
18:07 - Jim Fronk (Guest) It's what I do in my sleep, so I'm really loving doing that. Absolutely. I've been training with Chris Zellman. He's been great.
18:15 - Anne Ganguzza (Host) Yeah, tier three, automotive. I do a little bit of that myself, and it's not as easy as we want it to be, because they're really trying to cram a lot of words.
18:22 - Jim Fronk (Guest) But I was also production director of a six station cluster for many years. I was given the commercials away, so you know, so I know, and most of those were that type of delivery, yeah absolutely that sales delivery that hype. You know, no money down and you can. You know it's. Which is so 80s DJ. It's just ingrained in me so I do love that.
18:43 - Anne Ganguzza (Host) And so now we all have to be authentic, and maybe not for tier three auto still. However, talk to me about authenticity and how. Maybe your background having a radio show I feel like having a radio show, you know, maybe not by just announcing commercials or announcing what the next song is, but I think if you're doing like talk radio and you're really getting down in personal with your listeners, I feel like that helps you to be authentic and you can kind of call upon that experience to really help you be authentic in your commercial delivery or even narration delivery or e-learning delivery.
19:16 - Jim Fronk (Guest) Before I was doing morning radio it was just that hype. Morning radio was kind of hype but it was a lot more comedy. We did bits. It was always like Frank's place with Jim and so-and-so or you know the Jim and so-and-so morning show. So it was always my animal to drive my vehicle and just to have that interaction was very conversational. And I did talk radio for the last three or four years of my career with radio and that became very conversational. That's just raw me. So when I was able to unlock that again, because we all know talking conversational and just talking like we're talking now is natural.
19:54 You should be able to do that. It's easy. Yeah, it's easy.
19:57 - Anne Ganguzza (Host) But it's not easy when there's a piece of paper.
19:59 - Jim Fronk (Guest) Yeah, when it's a piece of paper in front of you and it's somebody else's words. You have to learn how to do that Absolutely. One of the things that helped and hindered me was my ability for live read. I love being the first guy in workshops. I love reading stuff cold. I can't tell you how many times I'd be on the air and somebody would give me a piece of paper and say, read this.
20:18 And I have the ability to read about five or six seconds ahead of what I'm saying, which was good for that, but I was disconnected from my words. I was on autopilot.
20:28 - Anne Ganguzza (Host) Any cold read is you're executing from left to right and you don't know what the story is.
20:33 - Jim Fronk (Guest) But even after I read it once or twice, I would still be reading ahead which hindered me to get that connectivity with the listener, with the client, with the audience. So when I learned to put that behind me and I'm gonna say live in the moment but read in the moment, be in the moment, my conversational game went up considerably and I think that I have a very conversational read when it is asked for that.
20:59 - Anne Ganguzza (Host) No sales, no announcers. That's right, no announcers. And that's getting the DJ and getting the radio beaten out of you.
21:05 - Jim Fronk (Guest) Yeah, but then I get to go back to tier three and have some fun with it. Yeah, and have your fun. Then, exactly, come on down. The price is really.
21:12 - Anne Ganguzza (Host) And I have roles in telephony that I can be as. Thank you for calling your call's important to us. I can be that fun, smooth, promo-y sound.
21:22 - Jim Fronk (Guest) That's a lot of fun, sometimes absolutely.
21:24 - Anne Ganguzza (Host) Yeah, for the most part, we're all about the authenticity. Speaking of authenticity, from a few of the things that you've already talked about, you were so into drones, you were into, like, video games I get this feeling, and from talking to you previously, that you are kind of a geek. You are a tech geek, and so that kind of leads you into yet another talent of yours, which is websites, and I wanna make sure that we have time to get into websites for voice actors and talk to us a little bit about your expertise number one and what got you into web development first of all. Then let's talk about what's important in a voice actor website.
22:02 - Jim Fronk (Guest) Well, for the most part with the radio stations. You wear many hats and I was brand manager and web guru and graphic artist. I know enough about Photoshop to get you and I in a lot of trouble, but not enough to really make any money at it. As far as-.
22:16 - Anne Ganguzza (Host) Except nobody uses Photoshop anymore. It's all Canva, Both yes. But yeah, no, I get it Photoshop was definitely a skill, I mean for sure, and when I was deciding.
22:26 - Jim Fronk (Guest) When I was getting out of the drones, I was actually going back and forth between VO and maybe going to school for graphic arts.
22:33 I really enjoy that. But I was thinking to myself you know, it's a three-year program, $36,000. I'll be 58 when I graduate. Do I really want to enter that type of field where I'm so far behind technology wise than the kids are these days? I said, you know, my happy place is behind the microphone. So that's what I did. Gotcha, every business that I've had, I've designed my own websites. I've used Wix my whole life. So when I say I'm a website builder, I'm a Wix master, is what I go by. There's just so much that's come along with website development. It's actually very user-friendly, but people need to be taught how to use it.
23:10 - Intro (Other) So when you say I'm a website developer.
23:12 - Jim Fronk (Guest) I'm more of a website instructor.
23:15 - Anne Ganguzza (Host) What.
23:15 - Jim Fronk (Guest) I like to do is I have something. It's a three-hour website. Do it yourself, learn by doing creation class, where we'll sit down together, you'll watch me on the screen and you'll mimic what I'm doing. I'll show you where I'm getting things. I'll teach you how to do things. So by the end of the three hours you should have a one-page voiceover specific website ready to go, ready to be hosted, and I'll go in there afterwards, because I'm always like an admin and I'll go in and I'll tighten things up and I'll put a little couple extra spinny effects and different things to make them happy. But I found that so many people didn't have the crucial items for a website, for a VO website and other people are charging 15, 16, $1,700 to build a website.
24:01 We're in a business. We're not making any money, but you have to have your online you know.
24:05 - Anne Ganguzza (Host) so Sure, absolutely, that's who you're marketing to.
24:07 - Jim Fronk (Guest) Exactly so. I try to help people learn how to do that so that they don't come back to me and say, hey, can you upload my new demos? No, they're gonna know how to upload their own demos. If they have a problem, I'm always here. I will build a website for somebody. It's twice the money, and when I'm done, if you need help, there'll be an hourly stipend to be your web guy.
24:30 I'd rather give you something that's cheaper, that takes me more time, but to teach you something. So that's what I'm doing. You can find that at websitesforvocom. It's very easy. I've designed other sites and gotten really deep, like Dave Fanoy, for instance. Dave has become a great friend, but his website was terrible no downloadable demos granted, he's Dave Fanoy, but still links that went to things that were expired event page that the latest event was 2019, it just wasn't conducive for somebody that's in the business. So I kind of owed him a favor. Dave became a really good friend. He helped me out. We started off by coaching. He helped me out directing my demo. He's helped me out with a lot of coaching. That was unexpected. So instead of sending him a bottle, what's a friend of mine said? Just send him a bottle and say thank you. I decided to a deep dive into his website and I completely revamped it. On Wix all of his scheduling You're a Wix person, I am a Wix person.
25:26 - Intro (Other) I've seen your schedule.
25:28 - Jim Fronk (Guest) I see, don't you love how it's all in the back?
25:30 - Anne Ganguzza (Host) door there. I love my Wix website your scheduling your payments, your tickets your events everything.
25:35 - Jim Fronk (Guest) So, Dave being a techie guy, a web guy, when I went to book my first gig with Dave it took me about 20 minutes to figure out and it was like email me.
25:44 - Anne Ganguzza (Host) There are some coaches out there that like well, email me for pricing or email me to get set up, and that to me is like why would you do that?
25:51 - Jim Fronk (Guest) Go to Venmo and do this here, and then I'll send you my Calendly link.
25:54 - Anne Ganguzza (Host) Yeah, exactly.
25:56 - Jim Fronk (Guest) So I went in, I took care of Dave's and I taught him how to do it. He's now putting on his own events and he's doing all the ticketing and all the ticket sales and all the marketing, all the social marketing, all in the back door of Wix. So I taught him that. I try to teach everybody that, because there are things you need of your website.
26:12 - Anne Ganguzza (Host) Yes, what are those things? Let's talk about those critical things.
26:16 - Jim Fronk (Guest) Number one downloadable demos Above the fold. Everything I'm talking about right now is above the fold. I've talked to a lot of agents, casting directors. They don't want to click, they don't want to scroll.
26:29 They don't want to look so right there, front and center, downloadable demos, ready to go. Your name, obviously, something that shows your personality. It's a logo, a picture, something that shows who you are and if we have some fun with it, have some fun with it. Your contact info should always be in the header so when they scroll, if they scroll, your contact info is always there.
26:52 - Anne Ganguzza (Host) It stays there it stays there.
26:54 - Jim Fronk (Guest) One of the main things that a lot of people don't have is a call to action button. Okay, I'm on your website, I'm the customer. Look at your website as a customer. I'm a customer, I found your website. I like your demos. What do I do? Now? There's a button there that says request a free audition. What's that all about? I mean, you and I, we all know auditions are free, of course. Well, all audition. You know we're not paying to audition. We're not getting paid to audition, but they don't know that.
27:21 - Anne Ganguzza (Host) Well, sometimes we do, sometimes we do, but they don't know that.
27:23 - Jim Fronk (Guest) But they're getting a complimentary free audition. Send me a 30-second snippet of your script and I'll send you back an audio sample of what it will sound like, performed by me, and I can't tell you six. I've gotten six jobs off of that, so far.
27:39 Contact me is not a call to action. Maybe you offer some other service. I think it was Mark Scott said something about. These are six ways to book me. You know, give them something, something that has some information, whether it's directly related to booking you or VO related, but have that call to action button. Those are the basic things. Everything else after that is fluff. You go to my website. I probably have 15, 16 pages.
28:05 - Intro (Other) I have some people actually write the SEO for me.
28:07 - Anne Ganguzza (Host) It's all fluff. It really is. There's nothing there. Let's talk about SEO.
28:12 - Jim Fronk (Guest) It's for SEO. What about SEO lately?
28:14 - Anne Ganguzza (Host) Is SEO worth anything at this point? Still, because of, let's say, generative AI, which is generating content in seconds. Now, all of a sudden, it used to mean something with our websites. Right, that we had identifying words and words that could be found, but I feel like that whole SEO pony might be changing a little bit as things start to evolve.
28:35 - Jim Fronk (Guest) It is changing, it's getting simpler for people.
28:38 - Intro (Other) And with a program like Wix.
28:39 - Jim Fronk (Guest) They actually have an SEO and, by the way, I don't get paid by Wix. I'm not endorsed by Wix, it's just what I know. I've tried Squarespace play buttons, a play button, rewinds, rewind, pictures, picture, but I just didn't like how the whole system worked together. Wix was very user friendly. If you can do Canva, you can create a website.
29:00 - Anne Ganguzza (Host) Canva changed the game.
29:01 - Jim Fronk (Guest) They really did. They made it.
29:03 - Anne Ganguzza (Host) Wix is changing the game and some people might say well, what in VO is changing the game? I mean, we could talk about that if we wanted to.
29:11 - Jim Fronk (Guest) How about that? So much in VO has changed the game.
29:13 - Anne Ganguzza (Host) Tell me about a VO actor. How can they change the game to make it successfully in voiceover and what can they do to change their game to make it and not be so afraid of all this technology that people are just, oh my God, the robots are gonna take our jobs away. Let's talk about-.
29:30 - Jim Fronk (Guest) No, they're not. The robots can't act, the robots can't change. What can we do there?
29:34 - Anne Ganguzza (Host) you go. We need to act right. They can't improv, they can't crack a good joke. Well, sometimes they crack dad jokes.
29:40 - Jim Fronk (Guest) Yeah, well.
29:41 - Anne Ganguzza (Host) But yeah.
29:43 - Jim Fronk (Guest) All right, so I got a lot of my dad jokes from chat. No, I'm just kidding.
29:46 What you can do is be authentic. Be human, show your range, show your emotion when you show up for a gig. Be the person that they wanna work with. Don't be the person that they're waiting on. Be fun, be happy. Don't be a nuisance to anybody that is hiring you or that you're working with, because you never know who's going to say, hey, Jim was here two months ago, He'd be great for this spot. You know, it could be the engineer you never know.
30:11 You have to have your online inline, which I try to help people do, because your website may not generate any business for you right off the bat, but you have to have that presence.
30:20 - Anne Ganguzza (Host) Yes, you absolutely have. It has to be something that's not wixitecom.
30:24 - Jim Fronk (Guest) Backslash, jimfrong55, it has to be Jimfrongcom. Jimfrongvocom, your name vocom. Sure and keep it simple. Keep those domain names simple so you're easily found Exactly.
30:36 I was gonna be Frank the voice. I had all these domain names that I was going to do. Jimfrong was available for the first time in a long time, cause I looked for it back when I was doing standup comedy. Jimfrong was available and I said you know what that's it? That's it. So I'm Jim and Jimfrong, so it's so easy to remember. You're double branding your name Absolutely. And as far as changing the game, talk to people, make friends, go to conferences. A lot of people in this business are introverts, but a lot are extroverts. You know, you get your naked gents, your Anganguza's, you get your Jim Fronks. We're out there saying hi to people. You know, kissing babies, shaking hands, whatever the case is. Get out there and say hi to people and if you're not that type of person, find someone that is, find me, make friends with me. I'm very approachable. You hate me or love me, but hopefully you love me and I'll introduce you to people, I don't care.
31:27 - Anne Ganguzza (Host) There you go, it's absolutely fun. Words of wisdom. Jim, Thank you for that. And actually, Jim, you have offered the bosses a little deal for your website creation class that you have.
31:40 - Jim Fronk (Guest) Oh, I have.
31:40 - Anne Ganguzza (Host) Yes, you have. Remember you wrote it down.
31:43 - Jim Fronk (Guest) Well, I was kind of upset about the PNNM's not being made.
31:46 - Anne Ganguzza (Host) But you're going to give our bosses 10% off the website creation class.
31:50 - Jim Fronk (Guest) I am absolutely without a doubt. What kind of coupon do you want to get?
31:53 - Anne Ganguzza (Host) We've got that promo called, called VEOBOSS10 at Chicago VEOBOSS10,. Okay, and we'll be putting that on our show notes pages, guys, so when you look up this episode, we will have that code available. Jim, thank you so much. It's been so exciting talking to you. I mean, you have such an amazing history. Yeah, I mean we're actually kind of 10 minutes over. See how time flies when you just have so much fun.
32:15 - Intro (Other) We're going to have to have you come back.
32:17 - Anne Ganguzza (Host) We're going to have to have you come back, jim. It's really been amazing and thank you for sharing your wisdom, your wonderful personality, your fun, amazing, just the fun. Amazing who you are.
32:28 - Intro (Other) Jim Fong with us.
32:30 - Anne Ganguzza (Host) Yes bosses, I want you to take a moment and imagine a world full of passionate, empowered, diverse individuals that are giving collectively and intentionally to create the world that they want to see. You can make a difference. Visit 100voiceswhocareorg to learn more. And a big shout out to our sponsor, ipdtl. You too can network and connect like bosses like Jim and myself, just like Jim has been talking about all episode. Find out more at IPDTLcom. Jim, thanks again. You've been amazing Bosses, have an amazing week and we'll see you next week.
33:05 - Jim Fronk (Guest) Bye, guys, bye, thanks Ann.
33:07 - Intro (Other) Thank you so much Thank you Join us next week for another edition of VO Boss with your host, Ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to Coast connectivity via IPDTL.