Why Brokers Must Constantly Innovate | with Taylor Orton

“As a broker, our job is counting cards against the system. Because everything catches up 5-10 years later. Every other broker, every other consultant gets in like, oh, that's a great idea. We're always trying to find the next little thing, and then the system eventually shuts it down because it messes with somebody's money." - Taylor Orton

What does it mean to be on the bleeding edge of employee benefits? My next guest, Taylor Orton, CEBS, of Cottingham & Butler, frames the work of a top consultant as “counting cards against the system”, and trying to continuously stay ahead of the market. 

Taylor broke down several of the key areas of cost containment that are often employed by brokers and gave his take, as well as what it means to be on the “bleeding edge” of benefits. He also shared with me why cost containment doesn’t just mean lowering the “unit cost” of healthcare; it also means trying to reduce the number of “units”. 

Much of this conversation was on the big picture of the healthcare landscape, so if you’re a self-funded geek, this one is for you.

Chapters:

(00:00:00) Why Brokers Need To Be Constantly Innovating | with Taylor Orton
(00:10:44) Optimizing Healthcare Benefits Plans
(00:16:14) Why Procurement Strategies Are So Key To Cost Management
(00:33:22) Market Forces' Impact on Healthcare Pricing
(00:46:54) Employer Transparency About Healthcare

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