End of Year Business Review: Lessons From 4 Years of B2B Sales

It is the end of the year, so we sat down to talk honestly about what actually happened inside We Have A Meeting in 2025.

After four years of building a B2B sales agency, this episode is a real end of year reflection on what worked, what did not, and what we learned along the way. We talk through fixing broken outbound systems, managing client expectations, changing how we price and package our services, and why outbound sales is not something you can just switch on and expect instant results from.

We also share how improving our data, tools, and creativity helped generate better meetings, why rebranding the business changed the quality of clients we attract, and how becoming best selling authors impacted our authority, pipeline, and training work.

Beyond sales, we get into leadership lessons, team culture, letting people move on in the right way, and why doubling down on podcasts, YouTube, and content has quietly become one of our strongest growth channels.

If you run a B2B business, work in sales, or are trying to build a predictable pipeline without chasing hacks, this episode will give you a realistic look at what it takes and what we are setting up now for 2026.

Let us know your biggest lesson from this year in the comments and we will see you in the new year.