Trapital Investing in Music Rights with Shamrock Capital’s Jason Sklar
Oct 30, 2025
In this engaging discussion, Jason Sklar, a partner at Shamrock Capital with over ten years of experience in investing across music, film, and gaming, shares valuable insights. He explores the booming market for music rights and the diverse approaches different buyers take. Jason also delves into how AI is shaping fan interaction and music experiences, and highlights the complexities of valuing film rights. With a focus on integrating music into gaming, he outlines exciting investment strategies and opportunities in this ever-evolving landscape.
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Market Activity Has Picked Up In 2025
- The music-rights market is vibrant with both capital demand and supply of catalog opportunities.
- Activity increased in 2025 versus 2024 driven by more buyers and sellers, not just interest rates.
Deals Reflect Data And Human Factors
- Buyers segment into narrow lanes (genre, deal size) and apply different pricing models.
- Qualitative factors like relationships and proving a bet drive many outlier deals.
Prefer Buy-And-Hold With Proactive Deal Conduct
- Build long-term portfolios rather than flipping catalogs if you can secure patient capital.
- Prioritize integrity, fast execution, and clear communication when negotiating with elite talent.