Cultural Differences & Cultural Diversity in International Business

107: Food and Culture. How International is Peanut Butter?

Oct 1, 2018

30:25

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Marketing Manager at De Pindakaaswinkel. Together with his two friends, Michiel and Bas they started the idea of flavored peanut butter in Michiel's house. Currently, they have four shops in the Netherlands and are considering expanding to Scandinavia.

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