Cultural Differences & Cultural Diversity in International Business

Chris Smit: International Business Expert | Cultural Differences | Diversity Expert & Peter van der Lende: leading business developer
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Sep 1, 2025 • 30min

193 Cultural Differences in Sales with Adam O’Connor

Cultural Differences in Sales with Adam O'Connor As Chief Commercial Officer at Gear Inc., he leads international sales and revenue strategies across North America, Europe, and APAC, focusing on business process outsourcing, content moderation, and trust & safety. With over a decade of experience in global sales, business development, and offshoring—shaped by executive roles at Cloudstaff—he specializes in scaling operations, building strategic partnerships, and driving growth in industries such as tech, finance, healthcare, and social media. In this podcast, we talk about cultural differences in sales. Adam's tips to become more culturally aware are: Ask open-ended questions (why, what, when, where, and how); don't use closed questions, the ones you can answer with just Yes and No. Always try to be understanding of the other person's position and background. Always praise in public and tell them off in private if that is necessary. Links mentioned in this episode are: email: Adam@gearinc.com Want to avoid the most common mistakes when working internationally? Read this article. Cultural Differences in Sales with Adam O'Connor More stories and culture can be found here. Culture Matters The Culture Matters Podcast on International Business & Management Podcast Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business. We help you understand Cultural Diversity better by interviewing real people with real experiences. Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast. To Subscribe to this Management Podcast, Click here. The Culture Matters Culture Podcast. Available on iTunes and Stitcher Radio Click here to get the podcast on Spotify Talk to your Amazon Alexa and listen to the Podcast Listen directly on Amazon If you have a minute, please leave me an honest rating and review on iTunes by clicking here. It will help the visibility and the ranking of this culture podcast on iTunes immensely! A BIG THANK YOU! Enjoy this FREE culture podcast! Music: Song title - Bensound.com More Ways of Listening: Get a Taste of How Chris Presents, Watch his TEDx Talk     Name Email Address Phone Number Message 4 + 14 = Send Call Direct: +32476524957   European Office (Paris) Whatsapp: +32476524957   The Americas (USA; Atlanta, GA; también en Español):  +1 678 301 8369 Book Chris Smit as a Speaker If you're looking for an Engaging, Exciting, and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place. Chris has spoken at hundreds of events and to thousands of people on the subject of Cultural Diversity & Cultural Competence. This is What Others Say About Chris: “Very Interactive and Engaging” “In little time he knew how to get the audience inspired and connected to his story” “His ability to make large groups of participants quickly and adequately aware of the huge impact of cultural differences is excellent” “Chris is a dedicated and inspirational professional” In addition,
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