Episode 44: Abiola Apooyin - Conducting Market Research

Abiola Apooyin, a Business and Product Manager at Anfani, brings his expertise in conducting market research across diverse sectors like pharmaceuticals and clean energy. He explores the vibrant tech scene in Nigeria, particularly Lagos as a rising hub for innovation. Abiola shares unique challenges in local market research, such as data quality issues, and how mobile technology and partnerships can overcome them. His insights on customer-centricity underscore the importance of understanding consumer needs in product development.