Overcoming Challenges in Nigerian Market Research

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. 

For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies"

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