Dental Unfiltered Episode 42 - Advanced Marketing Strategies
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Oct 2, 2024 Discover advanced marketing techniques tailored for dental practices. The hosts delve into the significance of hiring professional agencies and the necessity of trial-and-error in developing effective strategies. Engagement in marketing is crucial, as owners must actively participate in tracking performance. Short video ads can drastically lower lead costs, with tips for creating impactful content provided. They emphasize the importance of continual ad optimization and patience in allowing campaigns to gain traction for success.
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Early DIY Marketing Fell Short
- Andrew Vallo tried DIY marketing, cheap websites, and local events before hiring a professional agency.
- Those early attempts got initial patients but quickly dwindled and weren't scalable for growth.
Come Prepared To Marketing Meetings
- Prep for marketing meetings by reviewing dashboards, schedules, and revenue before the call.
- End meetings with clear action items for both the practice and the agency.
Active Ownership Multiplies ROI
- Marketing requires deliberate, ongoing involvement from the dentist, not a hands-off set-and-forget approach.
- Knowing your own metrics and correlating cases to campaigns is an advanced marketing skill.