Alloy Personal Training Business

How Dr. David Jolson Pairs Alloy to His Performance Clinic

Mar 8, 2023

48:46

In this episode, Rick speaks with Dr. David Jolson about why he chose to bring 3 Alloy locations to Greenville, SC, and how he sees the pairing of the clinic and Alloy as the perfect marriage.

He also shares the secret behind his strong presales. Anybody who has gone through a presale will be amazed by the fact that he has spent $0 so far. Three weeks in, he has secured almost 100 members without spending anything.

Essentially, he is reaping the trust and reputation he has built in his community with his performance clinic over the years. This makes it easy for him to get people to sign up for fitness because they trust him.

Dr. Jolson is a consummate entrepreneur and shares his strategies for running a profitable clinic, building trust in his market, and connecting his patients to his Alloy locations.

You’ll love his story!

Key Takeaways

- Dr. Jolson’s background (00:00)

- The biggest challenge in musculoskeletal medicine (04:32)

- What was it about Alloy that matched up with Dr. Jolson’s business model (08:19)

- How franchising can be a problem when you’re an entrepreneur (14:11)

- The importance of having a growth mindset in business (19:05)

- What’s the secret to David’s success (22:56)

- The importance of keeping things simple (27:37)

- The importance of trust in your business (31:42)

- How to get people from the chiropractic clinic to the fitness clinic (36:07)

- David’s hedgehog concept and the financial measure of success (42:11)