“A lot of times as a founder you don’t want to make any mistakes. You’re too scared. But when you can't act as a beginner or even try things out, you're never gonna make it.” For Nirav Sheth, success was never inevitable. Through hard work, dedication and a twist of fate, Nirav managed to turn his web design and development business into a thriving eCommerce operation in the health and wellness niche. But the success of Anatta, Nirav’s company, doesn't just stop there - with over 95% of business coming from referrals, Nirav has built something bigger than just a business. The importance of identifying a niche and developing a clear focus cannot be overstated in the world of e-commerce. Doing so helps businesses differentiate themselves from competitors, enabling them to effectively reach their target audience. A well-defined focus also allows entrepreneurs to maximise their resources and efforts, ensuring that their business thrives in its specialised field. In the podcast, Nirav Sheth reveals how he successfully managed to pivot his business to concentrate on e-commerce, specifically in the health and wellness sector. It was this clear sense of direction that allowed Anatta to thrive and grow, as it attracted like-minded clients in the same field. The keen focus on the health and wellness space also helped Anatta to establish itself as an industry leader in this particular niche, further contributing to its overall success.

👉In this Episode

1.Tackle insecurities and blind spots to unlock untapped entrepreneurial potential.

2.Discover the true essence of company culture and why hiring operationally driven staff can skyrocket success.

3.Stand out in competitive markets by cultivating savvy positioning techniques.

4.Harness the power of pivoting your business for exceptional results. 5.Reap the benefits of restful vacations to dig up fresh perspectives and innovative ideas.

👉 Some key points: (01:44) Disruptive CEO Business Academy (04:13) Building his first business from the bedroom of his parents’ house (05:55) Making a choice between the traditional path vs entrepreneurship (07:38) Initially Nirav set out to create a simple consulting business (10:18) The dynamics of running a business with your best friends as partners

(12:06) The chicken and egg problem of getting clients vs hiring people to do the work Nirav made use of contractors for many years before hiring employees (14:19) Nirav focused heavily on selling his services while outsourcing the work Hustling for initial gigs without being entirely sure about pricing or timelines

(15:51) Going from the small business mindset to the next step up Gradually pivoting from niche Wordpress development to E-commerce (18:09) Going all-in on your quality of work can eventually lead to referrals that will sustain your whole business (19:51) How to make your service business more "sticky" and secure recurring revenue: Going from billable hours to retainers (23:49) Sometimes you have to say NO: what to do with clients who turn out to be not good fits

(26:51) How to determine who to say YES to, who to say NO to: over time Nirav has developed a solid list of requirements for his clients (29:56) The importance of the values and culture of both your clients and the people your hire: integrity, accountability, joy for one’s work (32:42) The problem of Ego: being an expert can sometimes get in your way. We must strike a BALANCE.

(38:12) Personal development is closely related to business success and being an effective leader (40:18) Going from a solopreneur to a CEO: Handling over your daily operations to a COO can be difficult but helps you get to the next level (43:13) Make sure you build annual price increases into your contracts and make sure your customers are aware

(46:07) Becoming truly intentional and going from spaghetti to growth: figure out your brand positioning as precisely as possible (49:07) Sometimes you have to sell people on your ideas WITHIN your organisation (51:16) Nirav's advice for founders who are stuck in the spaghetti phase Take a vacation, avoid too much tunnel-vision (53:29)

🌎 Reach out to Nirav Sheth

LinkedIN https://www.linkedin.com/in/nirav-sheth-anatta

Twitter https://twitter.com/NiravBSheth Anatta

https://anatta.io/

🌎 Reach out to Seema Ponda Alexander

Disruptive CEO Advisory https://www.disruptive.ceo/ LinkedIN: https://www.linkedin.com/in/seemaalexander

IG: https://www.instagram.com/seemaalexander/?hl=en

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