two & a half gamers Sandloop review: It looks simple. That’s the point.
In this episode, we break down Sandloop by Voodoo and explain how a lightweight, physics-driven sorting game can already generate ~$100k+ per day with a heavily ad-driven model.
We cover gameplay design, monetization, difficulty tuning, creative strategy, and where Sandloop realistically sits compared to Pixel Flow and other sorting hits.
What we cover
• Sandloop core mechanics
• Physics-based puzzle design
• Ad-first monetization strategy
• Early revenue and spend estimates
• Sorting category trends
• Voodoo’s portfolio strategy
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 — Intro and first revenue estimates
02:05 — Why Sandloop exists in Voodoo’s portfolio
03:00 — No menu early and why it matters
04:45 — Sandloop vs Pixel Flow pacing
05:50 — Physics-based sorting explained
07:40 — Hidden layers and bucket logic
09:20 — Fail states and difficulty design
11:00 — Why thinking beats speed here
12:50 — Ads, segmentation, and break timing
14:40 — Monetization mix and ad share
16:25 — Early revenue and download estimates
18:10 — Where Sandloop ranks among Voodoo IPs
20:00 — Sorting category explosion
22:10 — Pixel Flow, Arrows, and category leaders
24:30 — Copycats, second-mover advantage
26:15 — Creative strategy and velocity
29:00 — Spend, payback, and early scaling math
32:00 — Sandloop’s realistic ceiling
33:40 — Final take and outro
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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