#19 Hadag – how is decarbonzation and digitalization of Hamburg's public transport on the river Elbe? Interview with Tobias Haack

Learn more about Hamburg and the public transport on the river Elbe in this episode of my technical hot seat. Tobias Haack, CEO of Hadag and Alstertouristik GmbH, is an expert on maneuvering and propulsion. He gives insights into the future ferries and how Hadag will meet the decarbonization goal set by the city Hamburg. We also get an impression on how a normal work day of the CEO, responsible for Hamburg's public transport on all waterways of the city, is – both in regards to develop strategies and handling of serious incidents.

And for those who thought they know Tobias... not sure you are aware of the fun fact he disclosed during our talk. Listen in and enjoy!

Hadag provide transport at the Port of Hamburg and on the river Elbe as part of the HVV network. With 7 routes and 20 jetties, the cast off 180,000 times, 365 days a year.

About Tobias:

Tobias has a PhD in Naval Architecture, and a solid background in shipping both from an OEM as well as Owner perspective. Since 2018 he is in charge of Hadag Seetouristik and Fährdienst AG as well as ATG Alster-Touristik GmbH.

About Janne:

Janne is a mechanical engineer with more than 20 years of experience in international sales and management. She enjoys a straight-forward communication style and is curious by nature – this is her motivation to do the technical Hot Seat that looks behind the buzzwords.