Frederik Pferdt is Google's first Chief Innovation Evangelist and author of "WHAT'S NEXT IS NOW: How To Live Future Ready.” 

During his time at Google, Frederik played a pivotal role in shaping one of the world's most renowned creative cultures. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas. For over a decade, he also taught groundbreaking classes on innovation and creativity at Stanford University. 

Something that shines through Frederik’s work is his eternal optimism and emphasis on an active creation of the future, rather than passive prediction. This perspective challenges us to think differently about innovation and our role in shaping the future. 

In this episode, Frederik shares: 

• How the future isn't something that merely happens to us, but something we have the power to actively create—a viewpoint that empowers organizations to see themselves as agents of change 
• The six dimensions of a future-ready mindstate, which together form a way of looking at the world that reveals potential all around you 
• Powerful—yet often underrated—psychological techniques that leverage positivity, gratitude, and optimism to enhance team dynamics, boost morale, and create a more innovative, engaged environment 

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Episode Timeline:
00:00—Highlight from today's episode
1:16—Introducing Frederik + the topic of today’s episode
3:38—If you really know me, you know that...
6:32— Defining strategy: Envisioning the future and designing experiments
07:52—Desired versus predictive future
09:51—The core idea of Frederik's book
11:41— The five dimensions of a future-ready mindset
15:14— Embracing optimism in innovation
17:26— Reimagining work: Using metaphors to envision the future
21:16— The mistake of relying on predictions and trends 
23:20— The evolution of life's priorities: From objects to relationships
26:10— The power of reframing: Transforming challenges into opportunities
28:12— The science behind optimism and the benefits of gratitude 
31:08—How can people follow you and continue learning from you?
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Additional Resources:
Personal website: www.frederikgpferdt.com
Link to book: What's Next Is Now: How to Live Future Ready
LinkedIn: www.linkedin.com/in/fgpferdt/
Instagram: www.instagram.com/frederikgpferdt/

Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.

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