
 The Built Not Born Podcast
 The Built Not Born Podcast EP64: No Permission Needed: The Confidence Blueprint for Leaders w/ Tissa Richards
In this episode of Built Not Born, David “Kitch” Kitchen sits down with award-winning author, TEDx speaker, and repeat software founder Tisa Richards to explore what it really means to build resilience as a leader. Together, they break down how values create clarity, why self-advocacy is a leadership skill, and how to train resilience like a muscle before adversity hits.
Key Topics:
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Rethinking resilience: from reactive to intentional 
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The 3Rs Framework: Reflect, Repeat, Replace 
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Anchoring decisions in vision, mission, and values 
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Post-traumatic growth and capacity building 
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Self-advocacy, confidence, and communication 
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Operationalizing culture and leadership behaviors 
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Practical KPIs for leadership development 
Timestamps:
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00:00 – Introduction & “What built you?” question 
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05:45 – Shutting down her company and redefining resilience 
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10:32 – Post-traumatic growth vs. post-traumatic stress 
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16:18 – The 3Rs Framework: Reflect, Repeat, Replace 
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24:41 – Values → Behaviors → Systems 
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35:09 – How to measure resilience in teams 
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47:50 – Self-advocacy, confidence, and “I’m known for…” framework 
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58:12 – What-So-What-Now-What: turning clarity into action 
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1:05:10 – Lightning round & closing thoughts 
Connect with Tisa:
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Website: www.linkedin.com/in/tisarichards 
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Instagram / YouTube: @tisarichards 
