In this episode of the Jump Podcast, Michelle Loret de Mola and Dev Patnaik discuss the challenge of keeping businesses on the “right side of history.” Through lively examples—from the decline of cigarette sales and the rise of cannabis to the shift toward healthier food choices—they explore how companies must anticipate societal changes rather than merely adapt to them. Michelle and Dev also share “headlines from the future,” covering groundbreaking innovations like air-to-food biotech and hurricane-resistant reefs. The conversation highlights the importance of foresight and adaptability for leaders aiming to future-proof their organizations.

In this episode of the Jump Podcast, Michelle Loret de Mola and Dev Patnaik dig into the importance of keeping companies on the “right side of history.” They explore how shifting social norms and cultural trends—like the decline of cigarette sales and the rising popularity of cannabis—demand that businesses rethink old models and take bold steps toward the future. From grocery aisles reflecting cultural evolution to the move to cashless payments, Michelle and Dev illustrate how staying relevant requires more than just a good product; it’s about understanding the bigger picture and adapting to meet society’s changing expectations… Get out of the warm bath and get on the right side of history. 

#RightSideOfHistory #Cannabis #SustainableGrowth #FutureProof #Adaptation #ClimateChange

Chapters

2:27 The Decline in Tobacco

12:44 Being on the Right Side of History

26:20 Learning from Successful Companies

36:09 Headlines from the Future

Links

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.