Sales Management Podcast

60. Product-Led Sales with Brendan Short

Mar 5, 2024

Experienced VP Brendan Short discusses product-led sales, the transition from founder to executive, optimizing PLG account monitoring, incentivizing proactive sales, effective communication strategies, analyzing declining quota attainment, managing sales teams, product stickiness in SaaS, and the evolution of sales strategies.

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Embracing Product-Led Sales for Market Success

01:31 • 14min

Optimizing PLG Account Monitoring and Lead Prioritization with Third-Party Data Integration

Incentivizing Proactive Sales with Self-Sourced Leads

18:18 • 13min

Effective Communication and Sales Strategies

31:09 • 17min

Analyzing Declining Quota Attainment in Sales Teams and the Impact of Market Shifts

Sales Experiences, Competency Management, and Rating Systems Discussion

Optimizing Sales Team Management Strategies

54:16 • 17min

Exploring Product Stickiness and Customer Success in SaaS

01:11:20 • 2min

The Evolution of Sales Strategies

01:13:38 • 14min

Effective Business Communication Through Recognizing Signals and Personalization

01:27:13 • 3min