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The Home Service Expert Podcast
Q&A With Tommy - Maximizing Local Leads and Clicks for Your Business
May 24, 2024
Tommy Mello, founder of A1 Garage Doors, shares insights on marketing investments, equity programs, and ad spending. Topics include acquiring a pre-existing business, maximizing local leads, optimizing growth strategies, acquiring HVAC businesses, maximizing ROI on ad spend, managing cultural changes, and building a profitable home service business.
01:01:20
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Quick takeaways
- Acquiring established businesses offers advantages in a retiring market, focusing on existing customer base and operational structure.
- Seamless cultural transition is crucial when acquiring older businesses, engaging employees through benefits and standardizing successful strategies.
Deep dives
Advantages of Acquiring Businesses Instead of Starting From Scratch
Acquiring established businesses offers advantages over starting from scratch, especially in a market with retiring baby boomers. The focus on acquiring businesses is based on the existing customer base and operational structure. Strategies involve marketing planning, recruitment, and cultural development. Setting clear goals for growth, managing budgets, and determining the business's future outlook are critical.
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