

#130: Jim Collins—How to Build an Enduring, Great Company
33 snips Jan 18, 2016
In this conversation, Jim Collins, bestselling author and leadership researcher, dives deep into what creates enduring and great companies. He reflects on his 25-year journey studying successful businesses and contrasts them with failures. Collins stresses the importance of a disciplined company culture, ambitious goals, and strategic innovation. He highlights that even great companies often start small and emphasizes financial discipline and a mindset of 'productive paranoia' to navigate challenges.
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Syllabus Rewrite Sparks Research
- Jim Collins impulsively rewrote a course syllabus to focus on building enduring great companies.
- This moment sparked 25 years of research into what makes companies truly last and succeed.
Core Values and BHAGs Endure
- Great companies transition from time tellers to clock builders to endure beyond founders.
- Preserving core values while stimulating progress drives lasting innovation and growth with BHAGs.
Good to Great Leap Possible
- Companies can transition from good to great even if starting mediocre.
- Identifying how this leap happens was a central question following Built to Last research.