Lenny's Podcast: Product | Growth | Career

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

83 snips
Oct 12, 2023
In this engaging discussion, Jason Feifer, Editor in Chief of Entrepreneur magazine, shares invaluable insights on securing press coverage for your product. He emphasizes the importance of understanding a publication's mission and why tailored communication, especially with freelance writers, can increase your chances of being featured. Learn when to invest in PR, how to craft the perfect pitch, and why personal narratives often resonate more than corporate success stories. Jason's practical tips will help startups navigate the media landscape effectively.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Media's Mission

  • Journalists prioritize their audience's needs, not yours.
  • Focus on how your story serves their readers, not how it promotes you.
ANECDOTE

Publication Missions

  • Jason Feifer contrasts Fast Company's focus on future business trends with Entrepreneur's focus on problem-solving.
  • He uses the example of a butter dish entrepreneur to illustrate.
ADVICE

Deciphering Missions

  • To understand a publication's mission, analyze their published stories and identify common themes.
  • Look for patterns in how they tell stories and the types of problems they address.
Get the Snipd Podcast app to discover more snips from this episode
Get the app