WTF Is With the Pink Pineapples at the Grocery Store?!
May 28, 2024
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Food scientists use tangerine and tobacco DNA to create Instagrammable pink pineapples with enhanced taste. Explore the genetic modifications and marketing strategies behind Fresh Del Monte's Pink Glow pineapple, including its visual appeal and social status. Learn about the evolution of pineapples and the release of other varieties like Honey Glow and Ruby Glow.
Genetic engineering has transformed pineapple breeding, creating visually appealing and tastier varieties.
The Pink Pineapple's marketing focuses on exclusivity and aesthetic appeal, influencing consumer perception of GMOs.
Deep dives
History and Evolution of Pineapple Varieties
Pineapple varieties have evolved over the years from green-shelled, tart fruit to sweeter and consistent options due to breeding efforts. Del Monte's introduction of the Delmani Gold Extra Sweet revolutionized pineapple sales in 1996, leading to a shift in customer expectations. Facing the challenge of long breeding processes, Del Monte turned to genetic engineering in 2005 to enhance pineapple attributes. These modifications aimed to produce a fruit with pink flesh, higher antioxidants, and reduced acidity.
Marketing and Consumer Appeal of Pink Glow Pineapple
The Pink Glow pineapple, created through genetic engineering to offer a unique appearance and taste, is marketed as an Instagram-worthy delicacy. The product targets consumers by emphasizing its visual appeal and exclusivity, rather than stating health benefits. Despite limited information about its genetic alterations, the marketing strategy focuses on the Pink Glow's social status and desirability among consumers, leading to a significant increase in sales of new pineapple varietals.
Implications and Future Trends of Genetically Engineered Produce
The Pink Pineapple represents a shift in consumer perceptions towards genetically engineered crops by focusing on aesthetic appeal and taste enhancement. Unlike traditional GMO crops for herbicide tolerance, the Pink Glow aims to delight consumers with its unique qualities. Experts believe that products like the Pink Pineapple could pave the way for wider acceptance of bioengineered foods, preparing consumers for a future food system that may involve more genetic modifications to adapt to changing environmental conditions.
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Exploring the Evolution of Pineapples and the Creation of Pink Glow Pineapples
Using DNA from tangerines and tobacco, food scientists have made a familiar fruit tastier—and more Instagrammable—than ever. We looked into it so you don’t have to.