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Business, Spoken

WTF Is With the Pink Pineapples at the Grocery Store?!

May 28, 2024
Food scientists use tangerine and tobacco DNA to create Instagrammable pink pineapples with enhanced taste. Explore the genetic modifications and marketing strategies behind Fresh Del Monte's Pink Glow pineapple, including its visual appeal and social status. Learn about the evolution of pineapples and the release of other varieties like Honey Glow and Ruby Glow.
09:11

Podcast summary created with Snipd AI

Quick takeaways

  • Genetic engineering has transformed pineapple breeding, creating visually appealing and tastier varieties.
  • The Pink Pineapple's marketing focuses on exclusivity and aesthetic appeal, influencing consumer perception of GMOs.

Deep dives

History and Evolution of Pineapple Varieties

Pineapple varieties have evolved over the years from green-shelled, tart fruit to sweeter and consistent options due to breeding efforts. Del Monte's introduction of the Delmani Gold Extra Sweet revolutionized pineapple sales in 1996, leading to a shift in customer expectations. Facing the challenge of long breeding processes, Del Monte turned to genetic engineering in 2005 to enhance pineapple attributes. These modifications aimed to produce a fruit with pink flesh, higher antioxidants, and reduced acidity.

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