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Lawyer Ads Rely On Spectacle
- Lawyer TV ads use spectacle and hard-sell tactics tailored to late-night cable audiences.
- The genre trades dignity for attention, turning injuries into commodities to attract clients.
Bates Decision Opened Advertising Floodgates
- State bar rules vary widely, shaping what lawyers can claim or dramatize in ads.
- After Bates v. State Bar of Arizona (1977) advertising exploded, creating a regulatory patchwork.
Shocking Early TV Ad With A Baby Doll
- Steve Miller recounts an early Florida TV ad that dramatized a crash and threw a baby doll on screen.
- The bar reacted by forbidding dramatization and many common ad techniques.