How You Can Make Your Content Addictive

[00:27] Today’s Topic: How You Can Make Your Content Addictive

[00:52] Eric tends to follow long-form case studies.

[01:10] He likes reports, custom data, and short videos.

[01:28] Eric prefers Alex Becker’s content, because his videos are concise.

[01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.

[02:06] Some visual aspect is always helpful.

[02:18] The “How a Car Engine Works” animagraffs is a great example.

[03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.

[03:48] Bucket brigade: a format where each paragraph is two to three sentences max.

[04:15] Brian Dean attracts a lot of social sharing because of his great posts.

[04:35] Neil finds that people like text and images in one post.

[04:56] He is considering integrating podcast clips into his content.

[05:15] Keep testing your audience to see what they want; it will vary from industry to industry.

[05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.

[06:15] Design is an important facet of addictive content.

[06:58] That’s it for today!

[07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How You Can Make Your Content Addictive | Ep. #574