The CMO Podcast

Jonathan Knight (New York Times) | The Power of Shared Experiences

Jan 3, 2024

Jonathan Knight, SVP, Head of Games for The New York Times, shares insights on building enduring brands and learning from the gaming industry. They discuss the surge in gaming during the New Year, the changing role of CMOs, managing consumer brands and global games, the intersection of theater, math, and technology, and the power of caring in creative teams.

53:47

Episode guests

Jonathan Knight

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Episode notes

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Quick takeaways

Successful CMOs prioritize data and storytelling to build strong brands.

Gaming industry's growth is driven by technology, innovation, and focus on quality.

Building game franchises requires delivering fresh experiences while maintaining core identity.

Deep dives

Successful social commerce and driving impact

New research by Deloitte explores the success of social commerce and how brands can leverage it.

Introduction

3min

Gaming Surge During New Year

11min

The Changing Role of CMOs and Building Long-Lasting Brands

4min

Managing Consumer Brands and Global Games

11min

The Intersection of Theater, Math, and Technology

19min

The Power of Caring and its Impact on Creative Teams

4min

Lessons on the Power of Games and Caring

2min

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini Crossword, Wordle, Spelling Bee, Connections, and Tiles. Founded in 1851, The New York Times is one of the oldest and most respected brands in the world, with nearly 10 million subscribers.

Jonathan knows a lot about building brands with high and lasting consumer engagement and loyalty. He has worked in the gaming industry for nearly 30 years, holding roles at Activision in the early days, then Electronic Arts as the senior leader on the Sims franchise. Jonathan then moved to Zynga and Warner Brothers Games before joining the New York Times Games in the fall of 2020.

Tune in for a thoughtful conversation about how brands can learn from the high-growth gaming category, and what leaders at large could learn from popular and lasting game brands.

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