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Jonathan Knight (New York Times) | The Power of Shared Experiences

The CMO Podcast

CHAPTER

Managing Consumer Brands and Global Games

This chapter discusses the similarities between managing consumer brands and global games, highlighting the role of the general manager for games at New York Times and the operational aspects of resource management and team communication. It also analyzes the successful acquisition of Wertle and the factors contributing to its popularity as a fun and approachable puzzle game with a sense of community.

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