The Ledger Podcast When craft meets code: With Trame Paris CEO Ismail Tazi, ArtBlocks' Erick Calderon, and Ledger's Ian Rogers
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Dec 4, 2024 Ismail Tazi, founder of Trame, merges craft and generative art, creating a unique gallery experience with digital provenance. Erick Calderon, creator of Art Blocks, revolutionizes the art scene through generative art drops. They discuss the exciting intersection of technology and traditional craftsmanship, highlighting innovative tapestry projects and the collaborative spirit of the art community. Both guests explore the future of art, emphasizing storytelling and accessibility while promoting creative engagement across diverse cultures.
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Ismail's Vision and Execution
- Ian Rogers recalls his first encounter with Ismail Tazi and the initial challenge of understanding Tram's vision.
- Rogers highlights Tazi's exceptional execution skills and compares Tram's model to LVMH, backing creativity with operational excellence.
Generative Art's Physical Impact
- Ismail Tazi's background in Fez, the capital of Moroccan craft, influenced his drive to innovate in traditional arts.
- He saw generative art's potential to revolutionize physical spaces, bridging technology and culture.
The 'Aha' Moment: Code as Craft
- Ian Rogers draws a parallel between traditional crafts like knitting and the pixel-by-pixel creation in on-chain art.
- He questions Tazi's 'aha' moment, linking generative code with physical mediums like weaving or tile.