18min chapter

The Ledger Podcast cover image

When craft meets code: With Trame Paris CEO Ismail Tazi, ArtBlocks' Erick Calderon, and Ledger's Ian Rogers

The Ledger Podcast

CHAPTER

Crafting the Future: Generative Art and Technology

This chapter explores the origins of Artblocks and the forming community around generative art before commercialization, highlighting opportunities for brands to engage creatively. The speakers emphasize the blend of traditional craftsmanship with modern technology, showcasing innovative projects that celebrate the artistry of both realms. It concludes by discussing the future of art and design, where storytelling and unique pieces enhance both collector experience and market differentiation.

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