The Real Estate Syndication Show WS1543: Business Storytelling Techniques | Paul Smith
As leaders of our companies, we tell stories to our employees, clients, and investors to improve interpersonal relationships, communicate strategy and build culture. We motivate, seek support, persuade, encourage and inspire through the stories we tell. We tell stories in almost all aspects of running our business, so it is only necessary to develop the skill and learn the elements and techniques of good business storytelling.
In this concluding episode of our interview series with organizational storytelling expert Paul Smith, we home in on the techniques of effective business storytelling that you can apply within your organization. Learn how you can gain the trust of your listeners, know what elements make a good story, and gather practical tips on delivering your message. If you’re looking for techniques to communicate more effectively and have deeper engagement with your team, your clients, or your audience, then you have to learn how to tell stories. Remember, good storytelling can be learned.
Key Points From This Episode:
- Are there natural storytellers? Can storytelling be learned?
- When does a story fit into a business process?
- What makes a listener trust the storyteller?
- What lends credibility to the speaker or storyteller?
- How do the elements of surprise and the unknown make stories more compelling and memorable?
- Some techniques and examples of injecting an element of surprise into a story.
- Paul’s advice on making an “elevator pitch”.
- More techniques and tips on effective storytelling.
- Metrics that Paul tracks and the habits that have produced the highest return for Paul.
- The number one thing that's contributed to Paul’s success and his way of giving back.
- Paul’s contact information
Tweetables:
“The shortest effective storytelling structure is problem resolution.”
"At its nub, every story is a problem resolution.”
“Emotion is an important component of a well-told story.”
“A surprise makes the story more memorable and if it's more memorable, people are more likely to act on it.”
Links Mentioned in Today’s Episode:
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