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Planning for sales in the traditional world was easy. If you had a retail location, you would plan the right location, inventory, study the neighborhood, and provide the customer service and pricing aligned with the neighborhood's needs. If you were selling through big-box retailers or distributors, you had to hire salespeople qualified to sell to distributors, design their territories, and perhaps send them to golf courses. In the world of e-commerce, planning for sales requires much deeper planning. But what are the best practices for these strategies, and how to plan in a structured manner?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss sales strategies in the e-commerce world. We covered many grounds in this episode, including the comparison between traditional and e-commerce sales organizations. Finally, we also discussed the framework for ensuring sales results and the strategic and tactical steps that a sales leader can take to ensure results.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation