Trigger Strategy is now Tentacles 052: OMF: Opportunity, Method, Format
Jun 7, 2024
Tom and Corissa discuss the OMF framework for project planning, focusing on prioritizing opportunity and method over format. They explore creating value over aesthetics, balancing brand reputation and customer acquisition, and the importance of designing effective experiments. The conversation delves into Amy Hoy's efficient product launch approach and the need for experimental rigor in testing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Opportunity, Method, and Format in Project Planning
02:02 • 13min
Creating Value over Aesthetics
15:31 • 4min
Balancing Brand Reputation and Customer Acquisition
19:34 • 2min
Understanding Conversion Heuristic, OMF Framework, and Designing Effective Experiments
21:42 • 5min
Rigor in Experimental Design and the Oomph of Proper Experimentation
26:59 • 4min