063 - Barrett King of New Breed - Building cutting-edge B2B tech partnerships

In this episode, we dive into the world of partnerships with special guest Barrett King, senior Director of Revenue at New Breed, HubSpot's top solutions partner. King’s on a mission to help unlock meaningful growth for companies and he shares a slice of his experience at HubSpot, revealing the insights he gained while training the team on partnerships.

Ever wondered how customer-centric partnerships could revolutionize your business? Rick and King discuss the concept of “partner-market fit”: a strategy driving collaboration and outcomes with partners, for the end customer. This is a model even Enterprise companies could benefit from, when rolling out a new product or proposition. To make it more tangible, the duo create actionable steps to engage potential partners and refine strategies using a scientific method. What are you waiting for? Let’s dive in

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