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How Folgers coffee is repositioning the brand

Jan 22, 2023
Folgers coffee is repositioning its brand to attract younger drinkers. The podcast explores the challenges faced in appealing to a younger generation, updating the brand while maintaining authenticity, and addressing misperceptions about product quality. It also discusses the impact of taglines on a brand's message and the shifting coffee consumption habits of younger people.
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1
Introduction
00:00 • 2min
2
The Evolution and Challenges of Folger's Coffee Brand
02:17 • 2min
3
Repositioning the Folgers coffee brand
04:36 • 21min
4
The Challenge of Taglines and the Use of the Iconic Jingle
25:45 • 3min
5
Shifting Coffee Consumption Habits and Success Metrics
28:18 • 3min