James Sinclair's Business Broadcast podcast

£80k/month Campervan Conversions Struggling with Cashflow

Dec 19, 2024

Fraser Johnson, the owner of Wildworks Customs, shares insights from his campervan conversion business that rakes in £80k a month. He dives into the crucial challenges of cash flow, exploring financing strategies and the shift from custom builds to standardized designs. The discussion includes the importance of personal growth mindset and innovative sales strategies, such as sourcing materials internationally to boost competitiveness. With humorous anecdotes and practical tips, they uncover how to navigate the complexities of running a profitable campervan business.

56:22

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Episode guests

Fraser Johnson

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Episode notes

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Quick takeaways

Fraser's transition to standardized campervan models aims to enhance scalability, streamline operations, and improve profitability amidst cash flow challenges.

The importance of securing better financing options is crucial for managing upfront costs and optimizing cash flow for premium campervan conversions.

Diversification into e-commerce with proprietary products and strategic partnerships is essential for improving margins and enhancing the competitive positioning of the business.

Deep dives

Business Reset Strategy

Fraser Johnson's company has undergone a significant shift in its business model from bespoke custom builds to standardized versions for greater scalability. This strategic change allows Wildworks Customs to streamline operations and increase profitability by controlling production costs and offering consistent products. Transitioning to a four-court model means they can attract a larger customer base while managing manufacturing efficiencies better. Fraser shared that the previous custom approach limited growth potential due to the high variability in orders, making scalability challenging.

Intro

2min

Exploring Camper Van Conversions and Business Strategies

3min

Navigating Cash Flow Challenges in Campervan Conversions

2min

Mindset and Personal Growth

8min

Politics, Business, and Campervans

6min

Building a Profitable Campervan Business

17min

Sourcing Strategies for Success

19min

Today, James and JB explore the cashflow struggles of an £80k/month campervan conversion business. They’ll discuss why cashflow is critical, what’s causing the challenges, and share practical solutions to help the business thrive.

Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business.

James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success.

Find out more from Frazer here: www.wildworxcustoms.com

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