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Dan Reese, President of Milkshake Factory, discusses his time at Heinz & Kraft, the scaling of Milkshake Factory, and why they may become a great premium brand. They talk about the economics of the business, franchising, and centralized operations in the milkshake industry.
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Quick takeaways
- The Milkshake Factory experienced rapid growth and success by expanding into the milkshake business, which proved to be more successful than the chocolate side of the business.
- The decision to adopt a franchise model was driven by the desire for growth and scalability without the need for vast amounts of capital.
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Background and Introduction
Dan Reese is the president of Milkshake Factory, a small chocolate business that has expanded to include milkshake stores. The business has experienced rapid growth and success, opening 10 stores in the Pittsburgh area. Dan discusses his background in the industry, including his experience working at Heinz and Kraft. He also talks about his time working with 3G Capital and their aggressive cost-cutting model.
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Listen to the best highlights from the podcasts you love and dive into the full episode