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20min chapter
#1272 Dan Reese On Building A Million Dollar Milkshake Brand
The Pomp Podcast
The Success and Expansion of the Milkshake Factory
This chapter discusses the story of the Milkshake Factory, its origins as a summer solution for a chocolate company, and its subsequent success and expansion. It explores the business aspects of the milkshake brand, including store placement, revenue, and menu strategy. The chapter also delves into the unit economics of a single milkshake, the distribution model and logistics efficiency, and the decision-making process of franchising.
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