GTM Strategy Secrets to Acquire Your First 100 Customers

Today's podcast isn't exclusively about new product launches. Instead, we're taking a step back to address broader questions: What exactly is product-market fit, and how do you know if you've achieved it?

Host Wes Bush chats with GTM strategist Maja Voje, breaking down the six key points and steps for uncovering product-market fit. They discuss various topics, from understanding your market, to establishing effective feedback loops, and approaching product pricing. These insights, detailed in Maja’s new book, Go-To Market Strategist, help to streamline the intricacies of achieving market success.

Key Takeaways:

[00:30] Product-market fit challenges and framework

[06:15] Beachhead segment strategy

[13:10] Avoiding Moby Dick Syndrome

[16:55] Product development challenges

[22:50] Flexibility in product approach

[25:00] Pricing strategy and value metrics

[31:35] Positioning in the market

[38:30] Growth strategies and channels

About Maja Voje:

Maja Voje hosts the Growth Trends series and is the bestselling author of the new book Go-To-Market Strategist. She is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. Maja teaches in one of the best-selling Udemy online courses, with more than 50k students.

Links:

Maja Voje | LinkedIn 

Maja’s Book | Go-To-Market Strategist