A look at political ads in 7 swing states

Erica Franklin Fowler, a Government Professor at Wesleyan University and expert in political advertising, dissects the historic $10.2 billion political ad spending for the 2024 elections. She shares insights on how tailored ads influence undecided voters in seven vital swing states. Topics include contrasting strategies of the Trump and Harris campaigns, the role of traditional and digital media, and the emotional impact of selective editing in ads. Fowler also addresses the responsibilities of corporations in shaping political narratives and societal change.