Alloy Personal Training Business

3 Ways To Get Members

Nov 4, 2020

25:02

Getting new customers is pretty hard right now for everybody, no matter the size of your fitness business. Everybody is in need of customer acquisition because their topline revenue is down, which is why we want to talk about the 3 main ways of getting customers to your gym.

Paid advertising is one of the most common ways to acquire new customers. It still works if you do it well, the trick is to understand how to run paid ads on different platforms. What works well on Facebook might not work on Google.

Referrals are a great way to acquire new customers for your business. If you do it right, it's one of the easiest ways to get new members without spending as much money as other channels. For a local business, you can get referrals from your existing customers, cross-promotion from other local businesses who have a similar client profile, or from community outreach activities.

Another channel for customer acquisition, which many fitness businesses surprisingly tend to ignore, is organic content. Creating compelling content on your pages and pumping it out on a schedule is something you should never stop doing. It may seem a lot of work but works over the long term.

All these channels work, but you have to be doing them all and do them well to see the best results. You cannot do just one of them and hope it works all the time.

Click play on this episode to learn more about applying these channels to get more members to your fitness business.

Key Takeaways

Why customer acquisition is the biggest problem in the fitness business right now (02:36)
Where to run your ads (04:12)
Understanding what works for different ad platforms (05:05)
How to ask for referrals from your existing clients (12:04)
How cross-promotion with other local business works (13:32)
Why you should never stop creating organic, compelling content (17:45)
Working on the small things all the time (21:37)

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