App Marketing by App Masters
App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2)
Mar 6, 2025
Cesar Kuriyama, an actor, producer, TED speaker, and CEO of 1 Second Everyday, shares his inspiring journey in app development. He dives into the intricacies of securing funding on Kickstarter, emphasizing the power of engaging storytelling. Challenges with app delivery, particularly with Apple’s iTunes gifting, reveal the emotional weight of capturing life's moments. Additionally, Cesar discusses innovative app ideas aimed at filtering social media and enhancing user experience while maintaining a spoiler-free environment. Tune in for insights that spark creativity!
25:14
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Quick takeaways
- Effective Kickstarter campaigns require meticulous planning and leveraging organic discovery on the platform for maximum funding success.
- The app '1 Second Everyday' uniquely fosters user connection by encouraging reflection on both joyful and challenging moments in life.
Deep dives
Effective Kickstarter Strategies
Planning is crucial for a successful Kickstarter campaign, as evidenced by a creator who pre-wrote emails and leveraged social media to build a funding base. However, the creator discovered that organic discovery through the Kickstarter platform was more impactful than expected. The metrics revealed that a significant portion of funding came from individuals browsing the platform rather than media coverage, highlighting the strength of Kickstarter's discovery system. This experience underscored that a strong project often attracts support from the Kickstarter community itself, reducing the reliance on traditional press publicity.
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