App Marketing by App Masters App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2)
Mar 6, 2025
Cesar Kuriyama, an actor, producer, TED speaker, and CEO of 1 Second Everyday, shares his inspiring journey in app development. He dives into the intricacies of securing funding on Kickstarter, emphasizing the power of engaging storytelling. Challenges with app delivery, particularly with Apple’s iTunes gifting, reveal the emotional weight of capturing life's moments. Additionally, Cesar discusses innovative app ideas aimed at filtering social media and enhancing user experience while maintaining a spoiler-free environment. Tune in for insights that spark creativity!
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Episode notes
Kickstarter Prep
- Prepare for a Kickstarter launch by pre-writing emails and planning social media leverage.
- Have a plan for how you will engage your existing audience and spread awareness.
Kickstarter Discovery
- Kickstarter's discovery system is remarkably effective for project funding.
- Many backers discover projects organically through the platform, rather than through press.
Distribution Challenges
- Distributing the app to Kickstarter backers was the biggest hurdle.
- Meeting with Apple to discuss promo codes proved unsuccessful due to red tape and international pricing complexities.