Sequence Over Strategy When Easy Choices Backfire
Oct 9, 2025
Explore how availability bias can lead to poor decision-making in business. Discover relatable examples, from favorite flowers to vacations, that illuminate this mental shortcut. Learn why it’s especially risky when stakes are high and how prioritizing sequence over strategy shifts your thinking. Michelle shares effective visual tools to reveal hidden options and the significance of aligning customer and marketing strategies. Finally, uncover the pitfalls of overcorrecting from referrals to traffic marketing, and why sequence-first thinking can save you time and mistakes.
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Sequence Trumps Strategy
- The order of actions (sequence) matters more than any single strategy's execution.
- Choosing the right sequence reduces wasted effort and improves long-term results.
How Availability Bias Skews Decisions
- Availability bias makes you favor recent or easily recalled examples over better data.
- That shortcut skews decisions because visible options weigh more than hidden ones.
The Farmer's Market Flower Example
- Michelle uses the farmer's market bouquet to show how recent exposure distorts preferences.
- She says your 'favorite' flower often becomes whatever you last saw.