Complex Systems with Patrick McKenzie (patio11) The capitalist's guide to podcasting, with Ross Rheingans-Yoo
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May 22, 2025 
Ross Rheingans-Yoo, a strategic thinker in the podcasting space, returns to discuss the virtues of launching a podcast. He emphasizes how it builds trust and networks, pivotal for professionals in fundraising. The conversation delves into podcast logistics, including recording techniques and budget considerations, while offering insights into his new show, Development and Research. They also explore effective guest engagement strategies and the importance of post-production, showcasing how quality can elevate audience connection.
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Voice Builds Ambient Trust
- Podcasts uniquely build ambient trust through the human voice more than writing alone.
- This ambient trust is powerful in high-consideration professional or fundraising relationships.
Use Podcasts for Outreach
- Use podcast episodes as conversation starters in cold outreach for fundraising or hiring.
- This proof of work differentiates you from generic, low-effort outreach attempts.
Try the Season Podcast Model
- Consider a season model for podcast production to timebox effort and keep motivation high.
- Front-load recording episodes to maintain quality and avoid messy decays in schedule.