On the latest episode of Concept to Care, Sandy Huang, a seasoned consumer tech product executive, shares insights on joining a health tech company like GoodRx and the skills and insights she brings from her customer-focused product management background. She discusses the challenges of setting the right user experience bar in health tech and the elements of an effective product strategy. Sandy also shares her experiences in identifying target markets, understanding customer needs, and conducting market research. Sandy Huang shares insights on product strategy, execution, and healthcare innovation. She emphasizes the importance of customer obsession, continuous research, and the balance between science and art in product management. Additionally, she highlights the significance of understanding user needs and leveraging core competencies in building product strategies.

Here's a sneak peek into the discussion:

• Sandy’s transition from consumer tech to health tech and the unique insights she brings from companies like Amazon and Shutterfly
• The importance of setting the right user experience bar in health tech and strategies to find the right balance
• Key elements of an effective product strategy, including a well-defined North Star vision and clear, measurable goals
• The necessity of balancing a North Star metric with supporting metrics to ensure holistic success
• Innovative approaches to identifying target markets and understanding customer needs through cost-effective research methods
• Strategies for effective execution and roadmapping of product strategies, with examples from her work at Amazon Visual Shopping
• Communicating strategy effectively using structured documents like Amazon’s six-pagers, tailored for company size and stage
• Bringing a customer-obsessed mindset to GoodRx, addressing friction points, and creating win-win solutions for multiple stakeholders
• Exciting developments and the need for more research in women's health tech

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Where to find Sandy Huang:

• LinkedIn: https://www.linkedin.com/in/sandyhuangproduct/

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Where to find Angela and Omar:

• Angela Suthrave
  • LinkedIn: https://www.linkedin.com/in/angela-suthrave/
  • X: https://twitter.com/ASuthrave
  • email: angela@concepttocare.com
• Omar Mousa
  • LinkedIn: https://www.linkedin.com/in/omarmousa/
  • X: https://twitter.com/OmarMHealth
  • email: omar@concepttocare.com

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Referenced:

• GoodRx: https://www.goodrx.com/
• GoodRx Gold: https://www.goodrx.com/gold
• Product Must-Haves versus Nice-to-Haves: https://medium.com/@vishallayog/must-haves-v-s-nice-to-haves-features-937cc1eb7178
• Product Strategy: https://www.productplan.com/glossary/product-strategy/
• Amazon Echo Show: https://press.aboutamazon.com/2023/9/amazon-unveils-next-generation-echo-show-8-all-new-echo-hub-and-new-echo-frames
• Jive Collaboration Software: https://www.jivesoftware.com/
• KPIs & Goal Setting: https://medium.com/@kaustubhkalita_31668/okr-and-kpi-striking-the-right-balance-for-goal-setting-ef8fd39dc06a
• Types of user studies: https://www.userinterviews.com/ux-research-field-guide-module/user-research-methods
• Amazon’s multi-modal search: https://searchengineland.com/amazon-new-search-functions-mobile-google-431967
• Amazon 6-pagers: https://www.larksuite.com/en_us/blog/amazon-6-pager
• How Product Discovery saves time and money: https://www.twentyideas.com/blog/how-product-discovery-saves-time-money
• How GoodRx is a multi-sided marketplace: https://www.summithealth.io/insights/what-could-a-healthcare-marketplace-look-like-goodrx-is-trying-to-show-us
• Product Dogfooding in software development: https://userpilot.com/blog/product-dogfooding/
• Women + digital health: https://rockhealth.com/insights/building-comprehensive-women-digital-health-eight-sectors-serving-women-needs/

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Check out our website: https://www.concepttocare.com

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