The perfect plan is rendered useless in the absence of execution.

Or, as Dr. Moira Somers says: “What’s the point of technically proficient advice if the client won’t act on it?”

You would think that providing someone a step-by-step plan to accomplish their goals would be all that’s needed to spur someone into action. But, anyone that works with people and their money knows that simply isn’t the case.

Dr. Moira Somers, author of the book Advice That Sticks, provides a blueprint for improving the “stickiness” of your advice to help create better outcomes for clients.

Here’s what you’ll learn:

• The most common reason clients fail to follow through on your advice
• What medical research can teach us about the challenges of implementation
• A proven method to help get through the friction of the data-gathering process
• How much responsibility falls on the advice-giver when advice isn’t implemented
• How improving follow-through benefits your clients, your business, AND your well-being

*This episode originally aired in January 2021.

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Resources:

• The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier