Breaking B2B - SaaS Marketing and B2B Marketing Podcast #468 SaaS SEO Explained in less than 10 Mins!
Dec 16, 2025
Unlock the secrets of SaaS SEO in just a few minutes! Learn how to target that elusive 5% of ready-to-buy customers using the 95/5 rule. Discover strategies to build a money keyword matrix and prioritize high-intent, low-difficulty terms. Dive into effective content creation techniques to outrank competitors, and explore backlink strategies that boost your online presence. Sam reveals why SEO is your best ally against rising ad costs, helping you put your business on the map by mastering search engines.
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Prioritize High-Intent SaaS Searches
- SEO for SaaS is about showing up for high-intent searches, not maximizing traffic volume.
- Focus on buyers ready to demo, sign up, or talk to sales rather than top-funnel curiosity traffic.
SEO Creates Compounding Evergreen Assets
- SEO builds evergreen assets that compound and reduce reliance on paid channels.
- It also reinforces paid and outbound by building mindshare on Google and LLMs.
Exploit The 95/5 Rule
- Use the 95/5 rule: only ~5% of total addressable market is in-market at any time.
- Exhaust that 5% first by targeting the exact searches in-market buyers make.