Building a Successful Newsletter: Lessons from Stacked Marketer

In this podcast episode, Mondo, the creator of Stacked Marketer, discusses his journey in building and growing the newsletter. He started with a small group of industry friends and gradually expanded his subscriber base through free and paid promotions. Mondo emphasized the importance of tailoring the newsletter content to cater to marketers who are hands-on with their campaigns and focused on ROI. He also shared insights on monetization strategies, including native ad placements and the Stacked Marketer Pro membership. Mondo highlighted the effectiveness of newsletter swaps as a high-engagement growth channel, suggesting to join communities or platforms like the Newsletter Growth Lab to find swap partners.