Newsletter Operator Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More
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Aug 25, 2023 Emanuel Cinca, Founder of StackedMarketer, discusses scaling a newsletter with 50,000 subscribers, monetizing a free newsletter, and valuing a newsletter. He also shares insights on tailoring content for marketers, improving StackMarketer Pro, and building relationships with advertisers.
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Transparency Builds Trust And Momentum
- StackedMarketer reached ~55,000 subscribers with ~48% realistic open rate and $685k revenue in 2022.
- Transparent annual reports built trust and became their most-clicked content early on.
Launch By Testing With Friends
- Start small: ask industry friends to test and share your first issues and collect daily feedback.
- Use a small paid budget for targeted promotions and community posts to reach ~1,000 subscribers quickly.
Ramp Paid Acquisition Carefully
- Use newsletter swaps, communities and paid social to scale from 1k to 10k while monitoring subscriber quality.
- Ramp paid acquisition slowly to avoid harming deliverability with low-engagement subscribers.