Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More
Aug 25, 2023
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Emanuel Cinca, Founder of StackedMarketer, discusses scaling a newsletter with 50,000 subscribers, monetizing a free newsletter, and valuing a newsletter. He also shares insights on tailoring content for marketers, improving StackMarketer Pro, and building relationships with advertisers.
Tailoring newsletter content to cater to hands-on marketers focused on ROI is crucial for growth.
Engaging in newsletter swaps and joining communities like the Newsletter Growth Lab can drive organic growth.
Monetization strategies, including sponsored placements and membership options, are essential for newsletter revenue generation.
Deep dives
Building a Successful Newsletter: Lessons from Stacked Marketer
In this podcast episode, Mondo, the creator of Stacked Marketer, discusses his journey in building and growing the newsletter. He started with a small group of industry friends and gradually expanded his subscriber base through free and paid promotions. Mondo emphasized the importance of tailoring the newsletter content to cater to marketers who are hands-on with their campaigns and focused on ROI. He also shared insights on monetization strategies, including native ad placements and the Stacked Marketer Pro membership. Mondo highlighted the effectiveness of newsletter swaps as a high-engagement growth channel, suggesting to join communities or platforms like the Newsletter Growth Lab to find swap partners.
Growth Strategies: Zero to 1K and 1K to 10K Subscribers
Mondo discusses the journey from zero to 1K and 1K to 10K subscribers. Initially, he relied on industry friends for feedback and promotion, gradually building his subscriber base through free and paid promotions. He recommends reaching out to newsletters of similar size or related audiences for newsletter swaps, which can result in high engagement and organic growth. Additionally, he suggests joining communities like the Newsletter Growth Lab to connect with potential swap partners. Mondo also emphasizes the importance of list cleaning and engagement parameters to maintain list quality during rapid growth.
Monetization Insights: Sponsored Placements and Stack Marketer Pro
In terms of monetization, Mondo shares insights on sponsored placements and the Stack Marketer Pro membership. The newsletter's sponsored placements have high engagement, with well-crafted copy and a focus on providing value to readers. The revenue generated from Stack Marketer Pro currently accounts for around 10-15% of their overall revenue. Mondo discusses the evolution of Stack Marketer Pro, starting with in-depth reports and transitioning to a membership that offers reports, video courses, and a 7-day trial. He also mentions the use of recommendation networks like Sparkloop and Upscribe to monetize their newsletter and explore partnerships with other newsletters.
Growing a Newsletter and Valuing Subscribers
The podcast episode discusses the strategy of acquiring newsletters in the 10,000 to 50,000 subscriber range. The speaker emphasizes the importance of considering the content and audience alignment when acquiring a newsletter. The valuation of a newsletter depends on various factors, such as subscriber value, ongoing work required, and performance incentives. The speaker also highlights the significance of building relationships with sponsors to monetize a newsletter effectively.
Learning from Successful Newsletters
The podcast episode explores examples of successful newsletters to learn from. Morning Brew is mentioned as a newsletter that has scaled successfully, but the speaker highlights the importance of considering the context of a newsletter's growth. Other newsletters, such as Dense Discovery and RE, are recommended for their thoughtful content and potential for better monetization. The speaker also encourages learning from a variety of newsletters and creators to gather insights and inspiration.
