The 80/20 of Sales & Marketing with Perry Marshall Welcome to episode 34 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Perry Marshall and they discuss his insightful and powerful thoughts on sales and business in general, which often revolves around his (now) famous 80/20 rule.  Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry. He has a degree in Engineering and lives with his family in Chicago. Here is what to expect on this week’s show: How Perry got his start in his business, which began from being an engineered and being laid off with a pregnant wife.  How direct mail and a successful first company led to the creation of a marketing agency and becoming a consultant.  Why the 80/20 rule is the “North Star” of business, that can help any company in any industry.  Why, in business, you have to learn what “class to get a straight A in” which ones to ignore to go supernova and be wildly successful. Why there is not a single sales personality type, and why people have to embrace their personality type to be successful.  Why you have to find your own marketing DNA as opposed to try and follow other people’s paths, regardless of how successful they’ve been. How do you use 80/20 to build a personal USP? What you need to look for in a potential client before decided to work for them. Why sales is not a convincing people process, it is a disqualifying people process. What in business doesn’t run according to the 80/20 rule.    Links Mentioned: Sell8020.com Connect with Perry: Twitter:  https://twitter.com/perrymarshall Facebook: https://www.facebook.com/perrymarshallcom LinkedIn: https://www.linkedin.com/in/perrymarshall/ Instagram: https://www.instagram.com/perry.marshall/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices