Modern Brands Need Waste Innovation (feat. Matt Bertulli, CEO of Pela)

Burn Your Own House Down Before Somebody Else Does 

• Pela is a waste innovation platform. Selling the world's first compostable phone case along with eyewear, countertop compost systems, and haircare.
• “We design waste out of the human experience. We’re a weird combination of commerce DTC, while also investing in material science, and figuring out how to get waste out of everyday products.” -Matt
• “One of our core values at Pela is community. Community is taking care of the whole. We have this belief that you should leave the campsite better than you found it.”- Matt
• There are a lot of ways to build consumerism without waste. One way Pela is working on building this is by creating their product, Lomi, a compost machine. Throw in your leftover food at night, go to sleep, wake up, and you have compost. 
• The idea behind Lomi is to have distributed waste management: to have innovation and waste be consumer-driven rather than government-driven. 
• “If every home in America had a Lomi, 80% of their food waste would be reduced. Not only is that reducing food waste, but the carbon footprint for all waste management would drop dramatically.” - Matt
• “It would be great if more entrepreneurs started looking at innovations as a legit competitive advantage. Yes it’s risky, but if you’re trying to build real value, it’s the way to go.” -Matt 
• DTC and eCommerce brands are at the starting point of major innovations for the future of commerce and how we experience products that better our lives and society. 

Associated Links:

• Learn more about Matt Bertulli and Pela
• Episode 178 with Jack Defuria from Parade
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce