The MedMen Show: Fast, Smart Insights for B2B Sales Professionals Avoid These MEDDIC Mistakes in 2025
Apr 17, 2025
Dive into a debate on the necessity of champions in sales. Discover the pitfalls of ignoring internal advocates and the chaos that ensues when misguided concepts clash with proven frameworks. Hear real-life experiences that highlight why every successful deal hinges on having a champion advocating for you. Andy and Pim banter about the worst takes in sales wisdom, shedding light on the absurdities of ignoring established strategies. Tune in for insights that may just transform your sales approach!
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Sales Guru Denies Champions
- Andy Whyte shares an encounter with a sales guru denying the existence of champions in sales deals.
- The guru contradicted himself when a live chat participant identified as a champion for a deal they closed.
Champions Are Essential for Deals
- Champions are essential for effective selling as they bring people into the deal and share crucial information.
- Without a champion, even the best sales efforts are like shouting into an empty room and will fail.
GM Rejects Champion Concept
- A GM from a reputed company dismissed the concept of champions, suggesting only executive sponsors matter.
- Andy Whyte found this contradictory and confusing as the GM used new terms that muddled MEDDIC concepts.